GOV KICKS OFF NEW BRANDING EFFORT

January 31, 2013.

Hoping to do for Florida's business climate what Anita Bryant did for orange juice, state economic development officials on Thursday rolled out the Florida's new branding and marketing campaign they hope will become indelibly link the sunshine state to business opportunity. "Florida: The Perfect Climate for Business" is the jingle Enterprise Florida hopes will convince business leaders of Florida's low taxes, educated workforce and business friendly attitude.

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1/31/13

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